For those of you who weren’t able to make it, yesterday we hosted an agency event entitled, “The Experiential Factor: Maximizing the Magic of Being in the Moment.” We had four fantastic speakers across a range of topics that all focused on enhancing in-the-momentand in-the-venue experiences through a patron-minded filter.
Our first speaker was Chad Kaydo, former Editor in Chief of BizBash and current publisher of TheXLetter.com, an incredible resource for anyone working in live events. If you haven’t already, I highly recommend you subscribe to the newsletter and check out some of the great research he recently released about the live entertainment landscape. Chad kicked off the morning by addressing the clear opportunities technology presents to live event industries, while making the distinction that the success of these technologies is contingent on ensuring they provide value to customers. He outlined both the opportunities and threats that events face when incorporating these technologies with examples as varied as Comic Cons Twitter fiasco to Disney’s use of RFID bands.
Following Chad was Darrell Kavanagh from ImageNow. He flew in from Dublin just for our event and presented an incredible POV on how projections can “change the game” and reinvent the possibilities of the in-venue experience. From sports to cultural events, creatively designed projections are paving the way for entirely new innovations in audience and fan engagement during the in-venue experience. The thought process and the technology being created in this realm of engagement is exciting and something to keep an eye on.